For many big corporations health insurance benefits are a major draw. Today, talent is fought hard over. And anything that an employer can use to have an edge in attracting good talent will be used. The medical benefit presents a financial and economic purse that isn’t as concrete as cash. And in the past, especially amongst younger talent, the benefit was taken for granted. Because it wasn’t as tangible a benefit as say a 401k that had actual cash involved. But today, what used to be an invisible benefit is now highly regarded. Many job seekers have now experienced the hardship of not having insurance.